Course Search Results

  • COMM 3140: Social Media Content Creation Strategy

    3.00 Credits
    Utah Valley University

    Prerequisite(s): University Advanced Standing. Develops critical thinking skills used for social media content creation, strategy, and management. Focuses both on the theoretical and practical foundation of persuasive/informative social media communication and campaigns. Covers a mix of apps, tools and techniques used by professionals to organically use social media to build a brand's community and reputation. Uses a communication/public relations lens. Software fee of $10 applies.
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  • COMM 3160: Social Media Analytics

    3.00 Credits
    Utah Valley University

    Prerequisite(s): University Advanced Standing. Provides methods in which social media activity data is obtained and subsequently measured. Examines common metrics that are used to evaluate the effectiveness of social media campaigns. Explores how social media, as a medium, can be properly evaluated in terms of valuation and return on investment. Critiques and analyzes current and past social media campaigns in order to better understand how metrics can help to modify social media strategy and tactics. Applies the associated theoretical concepts via hands-on activities using contemporary social media content management tools and analytic software.. Software fee of $45 applies.
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  • COMM 3170G: Ethnographic Methods for Communication Research

    3.00 Credits
    Utah Valley University

    Prerequisite(s): University Advanced Standing. Provides an examination of concepts and methodologies used to conduct ethnographic research. Discusses the critical study of cultural processes; the approaches to ethnographic research; and the relationship among ethnographic evidence (fieldwork), interpretation, and representation.
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  • COMM 3190G: Intercultural Communication Encounters

    3.00 Credits
    Utah Valley University

    Prerequisite(s): COMM 1050 and University Advanced Standing. Promotes awareness of the role of competent communication in intercultural awareness and sensitivity. Reviews classical and current definitions of culture and describes their general characteristics, with specific focus on the issue of cultural diversity. Describes the components and process of intercultural communication including perception and motivation. Provides an overview of differences and similarities in verbal and nonverbal intercultural communication. Identifies guidelines for achieving intercultural communication competence.
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  • COMM 3290: Photojournalism

    3.00 Credits
    Utah Valley University

    Prerequisite(s): University Advanced Standing. Covers the fundamental skills and principles of gathering news with a camera. Demonstrates how students can improve the way they see information for distribution via the mass media. Allows students to articulate how they feel about images and describe why such images work well or poorly for publication.. Lab access fee of $20 applies.
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  • COMM 3320G: International Business Communication

    3.00 Credits
    Utah Valley University

    Prerequisite(s): University Advanced Standing. Reviews various aspects of today's international business environment from a business communication perspective. Overviews critical elements that arise from the various cultural backgrounds which can impact both domestic and international organizations. Focuses on the development and refinement of goals-driven, receiver-centric approach to communication. Considers topics such as managerial communication, negotiations, and cultural change.
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  • COMM 3410: Fundamentals of Mediation and Negotiation

    3.00 Credits
    Utah Valley University

    Prerequisite(s): University Advanced Standing. Teaches students to understand and participate knowledgeably on a basic level in the processes of mediation and negotiation. Emphasizes conceptual knowledge of both processes and improves practical skills and effectiveness as a mediator and negotiator. Uses an interactive-workshop format that blends theory with simulated class role-play.
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  • COMM 3420: Communication and Conflict

    3.00 Credits
    Utah Valley University

    Prerequisite(s): University Advanced Standing. Studies contemporary theories of conflict and communication. Analyzes the roles of culture, gender, personal, and organizational ethics in conflicts and disputes. Covers the nature of conflict and teaches methods of negotiation, mediation, and conflict resolution with an emphasis on collaborative problem-solving.
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  • COMM 3500: Media Representation

    3.00 Credits
    Utah Valley University

    Prerequisite(s): University Advanced Standing. Investigates the intertwined nature of media representation, media ethics, and media literacy through a social justice and activism lens. Explores the ways in which popular media represents our diverse and dynamic cultures. Focuses particularly on images and narratives of race, ethnicity, sexuality, class, and gender on television, in the movies, on social media, and in popular culture more broadly. Examines the cultural forces that influence how such representations are produced and perceived, their political and behavioral consequences, and various methods for analyzing and critiquing popular media.
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  • COMM 3500R: Special Topics in Communication

    3.00 Credits
    Utah Valley University

    Prerequisite(s): University Advanced Standing. Presents selected topics in communication that will vary from semester to semester. May be repeated with different topics for a total of 18 credits toward graduation.
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