Course Search Results

  • MKTG 4300: Social Media Mktg & Strategy

    3.00 Credits
    Weber State University

    This course will enable students to plan, develop and implement social media marketing strategies in order to create, maintain, and grow a firm's social media presence. Students will learn platform-specific foundations of social media marketing focusing on the use of social media in growing and sustaining a business. The course objectives involve teaching students to create social media campaigns to boost brand recognition, run targeted ads to drive sales, manage social media crises, enable influencer marketing, and achieve organizational goals. Students will be able to create, manage and strategize a firm's social media presence across multiple platforms to drive business growth after completing this course. Prerequisite:    BSAD 2899 and MKTG 3010
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  • MKTG 4400: Marketing Strategy

    3.00 Credits
    Weber State University

    This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions. Prerequisite:    ACTG 2020 and BSAD 2899 and ENGL 3100 and ENGL 3530 and GSBE 0 and MGMT 3200 and MKTG 3010 and PS 3250 and SCM 4500
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  • MKTG 4800: Independent Research

    1.00 - 3.00 Credits
    Weber State University

    Directed research and study on an individual basis. May be repeated until a total of 4 hours credit is accumulated. Prerequisite:    BSAD 2899 and GSBE 0
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  • MKTG 4850: Marketing Study Abroad

    1.00 - 3.00 Credits
    Weber State University

    This course is designed for students who wish to explore marketing theory and practice in countries other than the U.S. Students will study international marketing as offered through a partner university (or other university with department chair approval). Prerequisite:    BSAD 2899 and GSBE 0
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  • MKTG 4860: INT Marketing Internship

    3.00 Credits
    Weber State University

    A structured professional-level field experience. The student will be counseled and supervised as he/she applies and integrates the knowledge and skills obtained through the Marketing courses. Prerequisite:    BSAD 2899 and GSBE 0
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  • MLS 1001: Online Orientation AAS Degree

    1.00 Credits
    Weber State University

    This course is designed to prepare the student for the academic environment and requirements of the MLS program, accommodating both online and campus-based learners. Course components include study and computer skills pertinent to our digital and physical resources, understanding of diverse learning styles, comprehensive guidance through the MLS student handbook, interactive library tutorials, introductions to our dedicated faculty, essential contact and troubleshooting information, and personalized academic advisement tailored specifically for the AAS degree MLS students, ensuring seamless integration into relevant campus and online platforms.
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  • MLS 1010: INT Core Clinical Lab Skills

    4.00 Credits
    Weber State University

    The MLS 1010 course is designed to teach core clinical laboratory skills to individuals from various health care professions. The curriculum will focus on basic laboratory methods in quality control, quality assurance, information recording and transfer, normal and abnormal laboratory values, and problem recognition. Students will receive basic technical instruction in laboratory safety, microscopy, phlebotomy, specimen collection and processing, and laboratory instrumentation in the areas of hematology, serology, urinalysis, and clinical chemistry and microbiology. Students must have the support of a clinical laboratory to fulfill the laboratory requirement. The laboratory component will address applications with a focus on Point of Care testing (POCT). Students will be required to spend a minimum of 4 unpaid hours per week working on laboratory competency. Upon successful completion of the course students will receive a Certificate of Completion from the Dr. Ezekiel R. Dumke College of Health Profession's Clinical Laboratory Assistant (CLA) program.
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  • MLS 1113: Intro to Medical Lab Practices

    4.00 Credits
    Weber State University

    Principles and applications to laboratory testing including safe practices for the laboratory practitioner, specimen quality assurance, phlebotomy, urinalysis, basic concepts in clinical immunology, clinical chemistry, and clinical microbiology. Laboratory session addresses the principles and applications involved in medical laboratory assisting to include safety, microscopy, specimen processing, quality assurance, phlebotomy, and urinalysis; with a focus on Point of Care testing (POCT) in clinical immunology, clinical chemistry, and clinical microbiology. *Acceptance into the Online MLS AAS Program required to take this course Online. Corequisite:    MLS 1113L
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  • MLS 1114: Prin Hematology & Hemostasis

    4.00 Credits
    Weber State University

    undamental theories of hematopoiesis, routine laboratory evaluation of blood components using standard instrumentation and microscopic methods, including safety and quality control. Fundamental theories of hemostasis and introduction to abnormal hematology. Introduction to routine laboratory methods in hemostasis. At least one semester of chemistry and one semester of anatomy/physiology is recommended prior to taking this course. *Acceptance into the Online MLS AAS Program required to take this course Online. Prerequisite:    MLS 1113 Corequisite:    MLS 1114L
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  • MLS 2003: Laboratory Math and Operations

    3.00 Credits
    Weber State University

    A discipline-specific course that covers basic laboratory mathematics and statistics, along with applications to discipline-specific areas. Topics to include; reagent preparation, specimen dilution protocols, quality assurance and quality control, practical applications of common statistical tests, and method comparison.
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